UX/UI case study
Online auction SaaS products
StreamBid is a startup that creates innovative and engaging solutions for live and timed auctions. Its products disrupt the current market by considering the importance of entertaining bidders at every stage of the sale. As the company's UX/UI product designer, I collaborated with developers and product managers at every step of the end-to-end products development.
Project
Overview
To provide our customers with products that effectively improve the live auction market, we defined an action plan consisting of four main steps. Throughout these steps, we collaborated with the auction houses Lyon & Turnbull (Edinburgh) and Freeman's (Philadelphia) to define requirements and solve current problems with ad-hoc solutions. The final products include a white-label live auction platform, an auction management dashboard and a clerk console.
01
Research
- • Analyse auction houses' clients data
- • Define user personas & stories
- • Analyse competitor's products
02
Idea Development
- • List must-have and unique features
- • Define sitemap and user flows
- • Sketch first wireframes
03
UI Design
- • Define colours, typography and iconography
- • Build responsive design system
- • Create high-fidelity prototypes
04
MVP & Usability Testing
- • Test prototypes with real users
- • Iterate based on feedback
- • Hand off to development
Research
User Stories & Personas
Art dealer / Expert
Goals: Access detailed lot information quickly; manage bidder paddles efficiently.
Pains: Current platforms are slow and unintuitive; difficult to manage multiple lots.
Joys: Elegant design; clear information hierarchy; fast workflows.
Casual buyer
Goals: Discover interesting lots; bid confidently; track auction progress.
Pains: Confusing auction interfaces; unsure when to bid; lack of real-time feedback.
Joys: Exciting live bidding experience; transparent bidding process.
Competitors Analysis
Design
MVP & Usability Testing
